January 2025

What would be your top three recommendations as people look to kick off their health and wellness journeys in 2025? Have you seen any interesting trends since January?

Clearly January incentivises a huge amount of the population to think about how their want their year to start – one of things we encourage our customers to do is try to think beyond just January and have a long-term goal.

Here are some tips for a sustainable health and wellness journey:

1. Start to record your macros, apps like MyfitnessPal are great to keep a track on calorie intake and making sure you hit your macros. The saying ‘you can’t out train a bad diet’ is so true. If you workout you might burn 300-500 calories, you can easily eat that many calories. Losing weight is only possible in a calorie deficit so controlling what you eat and measuring it will be a huge help in ensuring you lose fat.
2. Increase protein intake – when you diet, if you don’t have sufficient protein in your diet you will also burn muscle as well as fat. Even if you don’t want to be bulky, a lean body is a better look than a skinny body so ensuring you eat around 1.8 - 2g of protein per kg of body fat will help ensure you maintain your muscle whilst losing fat.
3. Hydration – when dieting, you should ensure you stay well hydrated. Not only is drinking plenty of water each day essential to the normal functioning of your body, it also helps stave off hunger. You should aim to drink 3-4 litres of water per day and if you’re working out, we recommend adding electrolytes to your water once or twice per day to ensure you’re also replacing lost electrolytes when you train/sweat.

Good luck and if you want any advice – we’re here!

How have you seen your customer demographic change over the past five years? Are more and more people focused on their health not just gym-goers?

There is no doubt that the global sports nutrition, health and wellness market is huge and growing - £189bn as a starting point and that’s not including its projected 8% growth. This clearly isn’t just gym go-ers – it reflects a rising global health consciousness and increased awareness among consumers of preventive healthcare, self-medication, and fitness and lifestyle trends.

This broad audience is our consumer base – it has massively broadened from just athletes and gym-goers to now also including people who just generally want a healthier lifestyle. We cater for all audiences and demographics. Products such as Collagen and Hydration are now daily products that people are taking whether they go to the gym or not. People are becoming more educated on supplementation, and they know what they need.

You have now been listed for a quarter, how are you feeling post IPO?

Good, we enjoyed the IPO process and learnt a lot about what people wanted to see from our business through all the meetings we had. The IPO has had the impact we hoped for, with a huge increase in our profile and our industry recognition. We said at IPO that we wanted customers and partners to be a part of our journey and that is amazing for us.

We are now just focussed on delivering on our growth strategy. We are only scratching the surface of our growth opportunity and the IPO positions us ideally for the next step of our development. With an exciting new product roadmap and opportunities to grow with new and existing customers, we are confident it will enable us to build the world's most trusted and innovative sports nutrition, health & wellness brand. We’re pumped and ready for it!

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Please note: The views and opinions expressed in this interview are those of the individual financial professional(s) and do not necessarily reflect the views or opinions of Alma Strategic. These insights are provided for informational purposes only and may not be relevant at the time of reading, as market conditions can change rapidly. The information provided should not be construed as investment advice or a recommendation to buy, sell, or hold any financial product or security. Individuals should conduct their own research and consult with a qualified financial advisor before making any investment decisions. Alma Strategic disclaims any responsibility for the accuracy or completeness of the information provided in this interview.